I spoke with Clark to discuss Black Twitter, its composition, activities, and impact.
Researchers at the University of Southern California are currently engaged in one study to answer the question, “What is Black Twitter?” Late last year, Meredith Clark, a professor at the Mayborn School of Journalism at the University of North Texas, completed research with the goal of establishing a theoretical framework for exploring Black Twitter. What I know: w/o #Ferguson movements & #BlackLivesMatter, the #WalterScott story would not have been the lead story on the homepage - Sherrilyn Ifill April 8, 2015īlack Twitter is also the subject of academic inquiry. Don Lemon, one of cable news’ most controversial broadcasters, has also been called out by Black Twitter for his routinely offensive #DonLemonLogic. #IfTheyGunnedMeDown illustrated the pejorative selection of images used in news stories about black victims of police shootings. #EpicBraidLevels skewered Marie Claire's bizarre praise for Kendall Jenner’s cornrows. Black Twitter has also used its power to launch campaigns that criticize the incidents of racial tone deafness that are all too common across media. #YouOKSis raises awareness for street harassment, #IAmJada calls for solidarity for victims of sexual assault, #BringBackOurGirls forces attention to the abduction of nearly 300 Nigerian schoolgirls, and #BlackLivesMatter gives voice to the ongoing movement to reform police practices. Within moments, their accounts of what happened spread through the Twittersphere with the hashtags #Ferguson and #MikeBrown.Īnd then there are the hashtag campaigns. Witnesses to Brown’s killing broke the news via social media. This was the network largely responsible for focusing the nation’s attention to the killing of Mike Brown in Ferguson, Missouri, last August. The term is used to describe a large network of black Twitter users and their loosely coordinated interactions, many of which accumulate into trending topics due to the network’s size, interconnectedness, and unique activity. It’s also not particularly well understood by those who aren’t a part of it.